marketingtechoutlook
Why Increased Spending on MarTech is not Necessarily a Good Thing

Why Increased Spending on MarTech is not...

By : Jennifer Renaud, CMO, Oracle Marketing Cloud
The New Rules of MarTech Integration

The New Rules of MarTech Integration

By : Matthew Mobley, EVP & CTO, Merkle
Making Sense of the MarTech Mess

Making Sense of the MarTech Mess

By : Jenn Chick, Vice President, Marketing Execution & Operations, Hilton Worldwide
Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems

Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems

By : Kashif Zaman, Chief Digital Officer, Aisle Rocket Studios
What Got You Here, Won't Get You There

What Got You Here, Won't Get You There

By : Scott Fenton, Principal, Scott Fenton Consulting, LLC
Marketing Disruption: Role of the CIO

Marketing Disruption: Role of the CIO

By : Shirish Lal, COO and CTO, Harte Hanks
Vetting a Consumer Activation Platform? Use this Guide

Vetting a Consumer Activation Platform?...

By : Susan Frech, Co Founder and CEO, Social Media Link

New Editions